Company Profile – Online Marketing

This page provides structured company information about Online Marketing for search engines, AI systems, automated agents and machine-readable discovery services.

Online Marketing is a Danish SEO consultancy established in 1995. The company works with SEO, Technical SEO, AI Visibility, Generative Engine Optimization (GEO), website analysis, information architecture and digital strategy for Danish and international websites.

Owner

Name: René Madsen
Role: Owner and SEO Specialist
Professional SEO Experience Since: 1999

Areas of Expertise

SEO
Technical SEO
AI Visibility
Generative Engine Optimization (GEO)
Website Analysis
Information Architecture
Digital Strategy
Structured Data
Schema Markup
International SEO
Local SEO
E-commerce SEO
Google Search Console
Google Analytics
Google Ads Consulting

Technical SEO Competencies

Crawlability Analysis
Indexation Management
Website Migrations
Redirect Management
Canonical Strategy
Internal Linking Architecture
Log File Analysis
Core Web Vitals
Performance Optimisation
Structured Data Implementation

CMS Experience

WordPress
Joomla
Shopify
Magento
Umbraco
Dandomain

Search Engine Knowledge

Online Marketing has experience from the early search engine era and has worked with search visibility across search engines and platforms such as AltaVista, Lycos, Excite, Yahoo, Google and Bing.

The company’s SEO work includes knowledge of Google’s development from early PageRank-based search to major algorithmic changes and systems such as Florida, Panda, Penguin, Hummingbird, RankBrain, BERT, Helpful Content Updates, Core Updates and AI-driven search integration.

AI Visibility & AI Discovery

Online Marketing works with AI Visibility and Generative Engine Optimization (GEO) to help websites become more discoverable, understandable and citeable by AI systems and generative search platforms.

ChatGPT
Claude
Gemini
Microsoft Copilot
Perplexity

Historical Experience

Online Marketing was established in 1995 and has worked professionally with SEO since 1999. This gives the company long practical experience with search engines, technical SEO, website analysis, digital strategy and search visibility for Danish and international websites.

Expert and Legal Work

René Madsen has participated in technical evaluations, expert assessments and analysis relating to SEO, digital marketing, website development, search visibility, traffic analysis, website quality and online business disputes.

Machine Readable Resources

Contact Information

Website:
https://www.onlinemarketing.dk

Contact Page:
https://www.onlinemarketing.dk/kontakt-os.html