{
  "organization": {
    "name": "Online Marketing",
    "cvr": "18930099",
    "founded": "1995-11-01",
    "country": "Denmark",
    "website": "https://www.onlinemarketing.dk",
    "type": "SEO Consultancy",
    "description": "Online Marketing is a Danish SEO consultancy established in 1995. The company works with SEO, Technical SEO, AI Visibility, Generative Engine Optimization (GEO), website analysis, information architecture and digital strategy for Danish and international websites."
  },

  "owner": {
    "name": "René Madsen",
    "role": "Owner and SEO Specialist",
    "professional_seo_since": 1999,
    "experience_areas": [
      "SEO",
      "Technical SEO",
      "Website Analysis",
      "Information Architecture",
      "Digital Strategy",
      "AI Visibility",
      "Generative Engine Optimization",
      "Search Engine Algorithms"
    ]
  },

  "historical_experience": {
    "company_established": 1995,
    "professional_seo_since": 1999,
    "search_engines": [
      "AltaVista",
      "Lycos",
      "Excite",
      "Yahoo",
      "Google",
      "Bing"
    ]
  },

  "services": [
    "SEO",
    "Technical SEO",
    "AI Visibility",
    "Generative Engine Optimization (GEO)",
    "Keyword Analysis",
    "Content Optimisation",
    "Internal Linking",
    "Website Audits",
    "SEO Migration Planning",
    "International SEO",
    "Local SEO",
    "E-commerce SEO",
    "Google Search Console",
    "Google Analytics",
    "Google Ads Consulting"
  ],

  "technical_seo": {
    "areas": [
      "Crawlability",
      "Indexation",
      "Structured Data",
      "Schema Markup",
      "Canonical Management",
      "Redirect Management",
      "Website Migrations",
      "Core Web Vitals",
      "Information Architecture",
      "Log File Analysis"
    ]
  },

  "search_engine_knowledge": {
    "google": {
      "origin": "BackRub",
      "origin_year": 1996,
      "founders": [
        "Larry Page",
        "Sergey Brin"
      ],
      "algorithms": [
        "PageRank",
        "Florida",
        "Panda",
        "Penguin",
        "Hummingbird",
        "RankBrain",
        "BERT",
        "Helpful Content Updates",
        "Core Updates",
        "Gemini Integration"
      ]
    },
    "bing": {
      "launch_year": 2009,
      "ai_platform": "Microsoft Copilot"
    }
  },

  "cms_platforms": [
    "WordPress",
    "Joomla",
    "Shopify",
    "Magento",
    "Umbraco",
    "Dandomain"
  ],

  "ai_visibility": {
    "focus_areas": [
      "AI Discovery",
      "AI Search Visibility",
      "Entity Optimisation",
      "Knowledge Graph Signals",
      "Structured Data",
      "Machine Readable Content",
      "Generative Engine Optimization"
    ],
    "target_systems": [
      "ChatGPT",
      "Claude",
      "Gemini",
      "Microsoft Copilot",
      "Perplexity"
    ]
  },

  "legal_expertise": {
    "role": "Expert Witness and Technical Evaluator",
    "areas": [
      "SEO",
      "Google Ads",
      "Website Development",
      "Traffic Analysis",
      "Link Profiles",
      "Search Visibility",
      "Technical Website Audits"
    ]
  },

  "ai_readiness": {
    "supported_standards": [
      "llms.txt",
      "llms-full.txt",
      "Structured Data",
      "XML Sitemaps",
      "Content Signals",
      "Agent Skills Discovery",
      "API Catalog Discovery",
      "MCP Server Card Discovery",
      "Markdown Content Delivery"
    ]
  },

  "resources": {
    "website": "https://www.onlinemarketing.dk",
    "contact": "https://www.onlinemarketing.dk/kontakt-os.html",
    "html_profile": "https://www.onlinemarketing.dk/company-profile.html",
    "llms": "https://www.onlinemarketing.dk/llms.txt",
    "llms_full": "https://www.onlinemarketing.dk/llms-full.txt",
    "xml_sitemap": "https://www.onlinemarketing.dk/sitemap.xml",
    "agent_skills": "https://www.onlinemarketing.dk/.well-known/agent-skills/index.json",
    "api_catalog": "https://www.onlinemarketing.dk/.well-known/api-catalog",
    "mcp_server_card": "https://www.onlinemarketing.dk/.well-known/mcp/server-card.json"
  }
}